2010

Echinacea purpurea ‘PowWow Wild Berry’
AAS Flower Award Winner

This purple coneflower differs from all others for flower color, branching and plant size. Gardeners will love the deep rose-purple 3 to 4 inch flowers that retain color on the plant longer. Plants were tested across the United States and Canada. This first year flowering perennial (hardy to USDA Hardiness Zone 3) has superior performance including a basal branching habit, resulting in more flowers per plant. Reaching a height of 20 to 24 inches in the full sun garden, this AAS Winner blooms continually without deadheading. 'PowWow Wild Berry' is an intermediate day-length flowering variety with most rapid and uniform flowering at 14 hours, flowering approximately 20 weeks after sowing. Therefore, seed should be sown before the end of January for the most prolific and uniform flowering in the first year. U.S. Utility Patent Applied For. Bred by PanAmerican Seed Co.

How to Grow
All Echinacea are perennials and native to the American prairie. To produce plants from seed that will flower the first year, sow seed no later than January 25, regardless of location. Sow seed on top of germination media that has been thoroughly wet and allowed to drain. Seed can be exposed to light or covered lightly with media. Maintain 65F to 70F (18C to 21C) soil media for 10 to 15 days, the length of time for germination. Seedlings can be transplanted into larger containers within 20 to 28 days. Grow on at no less than 50 to 65F. Apply liquid fertilizer, when needed. Transplant into a full-sun garden location with amended soil that is well draining. Plants thrive with few disease or insect problems.

AAS® Winner Data

Genus species: Echinacea purpura
Common name:Purple Coneflower
Unique qualities: Flower color, branching and plant size
Flower size: 3 to 4 inches
Flower form: Single daisy
Plant height: 20 to 24 inches
Width: 12 to 16 inches
Garden location: Full sun
Garden spacing: 16 to 18 inches apart
Length of time from sowing seed to flower: 20 weeks for June flowering